We are always looking for new ways to use our MultiCam. We are also looking for creative ways to incorporate 'signs' into every aspect of our projects and in the process further our client's brand.. It is all about advertising in unexpected and unusual ways...
As I designed the MultiCam technical center I looked around for every possible way to incorporate their brand. The big things were easy to think of. They were obvious. The little things we are still adding as we go. One subtle touch was to include an 'M' in every corner block on every window and door. It would make the finishing carpenter's job easier and faster, offsetting the extra money the painter would require. The end result is a custom touch all through the offices. The routing file took seconds to design in EnRoute. The pieces were routed from scrap pieces of 30 lb Precision Board we had laying around. It's a nice touch for little cost or effort.
The MultiCam facility also has windows in many of the offices on the hallway side. I designed a simple moulding that will be incorporated in between the double paned glass. There are five inserts which only took minutes to design and a few more minutes to route using 1/2" MDF.
I also routed round medallions featuring the 'M' which will be set into the top molding of the wainscoting in the entry - just like in the boardroom.
In this case we are incorporating a letter of the alphabet. The pattern could easily be some other theme. A leaf , butterfly or some other simple motif could just as easily be inserted creating a one-of-a-kind theme through an office or house.
Imagine the possibilities...
-dan
