Branding is important. We would all know to include our logo on our sign and stationary. And just about every company with a receptionist displays their logo in the entryway. Some go a little further but not much.
With the MultiCam center we are designing and building we are looking ways to include the MultiCam brand at every turn. There's lots of in your face ways but also many, many very subtle ways most wouldn't think of. With every element we are installing I ask the question... what can I do to showcase the CNC machines and their abilities. How can I show the brand?
One thing the MultiCams are known for is the quality of the machines. They build them with quality and heavy duty parts. One of the distinctive parts are the linear gears that the powerful servo motors run on. The linear gears run parallel to the surface of the table. When we were designing the chair rail for the hallway of the MultiCam Technical center the linear gears came to mind as they are at about the same height. In a subtle way, creating a profile would 'sell' this MultiCam feature. It would also demonstrate that just about any profile molding can be instantly created with one of these nifty CNC machines.
Below I show the gear that inspired the molding and below that is the molding we ran with our MutliCam. The file was created in EnRoute of course.
As they get finished up and installed I'll post some more pictures.