So many designers go straight to the computer when they design. Rather than work out the rough or basic ideas they go straight to the details and in the process are limited. Let's look at a project I designed a while back to show my process of design.
My client wanted a sign/entrance to a large development that was by the ocean. The proposed name was 'Lighthouse Village'. I opened one of my sketchbooks and began work. I wasn't concerned about fonts, nor colors. We were only exploring ideas in the broadest sense. I started with some sign ideas.
By the second page I was refining things a little
Then I used that same idea in a different shape
Once I was a little satisfied it was time to veer off to explore some new ideas. This was a little simpler, perhaps a little more modern.
This idea morphed into the beginnings of a monument sign. It had some potential.
Before I went further I decided to explore what the welcome/information center might look like. I explored these ideas for some time before deciding they were far too predictable and common. In my next meeting with the client I showed them these sketches but also some new ideas which were much more fun and interesting.
So where did we end up when the drawing was done?